Auto Expo 2025:
The Indian automobile industry witnessed a groundbreaking moment at the 2025 AutoExpo in Delhi.
Alongside global giants like Porsche and Mercedes, BMW showcased its latest fleet of electric vehicles (EVs), marking a significant stride toward a greener future.
Complementing this launch was the unveiling of BEVScape, an innovative platform that BMW developed in collaboration with Ink In Caps, designed to revolutionise the way customers perceive and adopt EVs.
BEVScape is more than just a platform, it’s an experience crafted to educate BMW’s customers on the potential boon of owning an EV.
BMW joined forces with Ink In Caps to address a key challenge: helping customers understand the long-term financial and environmental benefits of EV ownership.
Initially intended for use in a single showroom, BEVScape’s potential usefulness impressed all who experienced the platform leading it to become a centerpiece alongside BMW’s newest fleet of EVs at Auto Expo 2025. Not only was the platform integrated into over 35+ BMW showrooms across India but plans to make it accessible online are already underway.
What makes BEVScape a game-changer?
BEVScape empowers customers by offering:
Detailed insights into the costs of owning an EV versus petrol or diesel vehicles based on annual mileage.
Visualisations showcasing the reduced carbon footprint of EV ownership. Along with a comprehensive overview of public EV charging stations across Indian cities.
Lastly, a personalized calculator has been designed to make the process of explaining financing easier for salespeople who allegedly often used pens and paper to calculate monthly payments to customers.
A vision for the future
BEVScape bridges the gap between curiosity and commitment by addressing customer concerns about EV costs and charging infrastructure. By equipping sales teams with an interactive tool, BMW is setting a new standard for customer engagement, personalization, and experience while providing showroom visitors with an unparalleled purchase experience.
Ms. Snigdha Singh, Ink In Caps Co-founder and Strategy Director, says: “Some projects aren’t just milestones; they redefine industries. Partnering on this EV initiative wasn’t just about strategy and design, it was about shaping perception, building trust, and driving a movement toward the future of mobility.”
Experience BEVScape soon.
Whether guided by a BMW salesperson or explored independently, curating a personalised experience, BEVScape will offer the visitors of any BMW showroom a seamless and informative experience. Its launch at AutoExpo and subsequent integration into showrooms reflects BMW’s commitment to driving EV adoption in India.
For more information on BEVScape, visit the case study on the Ink In Caps website or contact us directly at 02268493501 to create your own interactive customer experience.
